Creative business stationery

Lisa, a floral designer, came to Lunalux for help with her business stationery. She had found a graphic that she liked a lot, and worked with a designer on a type treatment for the name of her business. But the elements weren’t fitting together quite right, and that’s where I stepped in!

The original graphic is a sweet, spindly sprig of greenery. As I worked initially on the layout for the business card, I found the delicate branches paired with the calligraphic type felt too delicate and flat, not quite right for this modern gal. I enlarged the artwork dramatically so it’s literally bursting off the printed pieces, making it feel more like a marimekko print rather than an old-fashioned wall paper. Lisa loved this direction, so I applied a similar sensibility to notecards and perforated mailing labels as well.

My goal was to develop printed materials that were beautiful but also versatile, so Lisa got the most bang for her buck. Flat notes were printed with a bold design on one side, and left blank on the other; these cards can be sent as a postcard, enclosed with a delivery, or mailed in a standard A2 envelope. Perforated peel-and-stick mailing labels (printed on high-quality Strathmore sticker stock) can be folded over the edge of a mailing envelope or torn apart and applied in assorted positions to larger packages.