Old clients bring new business
October 14, 2007 by Jenni
One of the most gratifying aspects of doing custom design work for clients is the opportunity it affords me to build relationships that extend far beyond the end of a given project. Like with Bonnie & Graham. Years ago we designed and printed their wedding invitations, a 5×7 card printed in powder blue and chocolate brown, featuring characters that were hand-written by Graham’s mom. Since then I’ve been glad to see Bonnie shopping our store on occasion, and in the past few months, I’ve had the pleasure of doing more custom work for both her and Graham.
This summer, Graham came to Lunalux for assistance with business cards for his photography studio. He had cards with a great logo, but wanted a new layout and type treatment. His new cards are simple and clean and fresh, letterpress-printed on 179# all-cotton cover. The slab-serif small-caps font really bits into the thick card stock. They’re striking!
After the pair relocated to San Francisco this fall, Bonnie asked me to help her develop a postcard to promote her art buyer/direction services. With a cowgirl theme in mind, we sought out a clever graphic and bold, Old-West-style typefaces. The card is letterpress-printed on 110# bright white wove-finish cover, in a rustic reddish brown.
I feel honored to have happy customers come back for more. I strive to listen to our clients, understand their needs, give them the most attentive service, and deliver beautiful, well-crafted paper products. When a customer fondly remembers work we did for them years ago, and seeks us out again when new opportunities arise, this is the highest praise I can hope for.

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