The business of letterpress printing
The business of letterpress printing is the topic of an in-depth story in the April 2008 issue of NAPL Business Review, a bi-monthly magazine distributed to members of the National Association for Printing Leadership. The five-page story includes extensive comments from “Jenni Undis, President of Lunalux, Inc., in Minneapolis, Minn.” As opposed to the soft-focus ooh-and-ahhh stories about letterpress that you’ll find in popular lifestyle magazines, this feature examines the resurgence of letterpress from a business standpoint – barriers of entry into the field, technical challenges of the process, how print shops can incorporate letterpress into their portfolio of services, etc. A very interesting read!
