Design + Print: Bookmark for the First Lady

Even though I’m a card-carrying liberal, I was very excited when an old friend and client asked us to work on a bookmark for Laura Bush. Steve used to work as a concert promoter, and we created many great posters for the shows he booked at the Dixie’s/Saji-Ya stage at Grand Old Day. Now he’s in event planning, and he’s got a big one coming up during the Republican National Convention: a luncheon in honor of the First Lady, celebrating her work with children’s literacy. Back in the day, we worked with Steve to create bold, gritty rock and roll ephemera. This time he was looking for something much more refined: a memorable bookmark to be included with a book that 700 luncheon guests would take home with them. How cool is that? The finished product, quite hot off the press (I finished printing it about 3 hours ago), is pictured to the left. It’s letterpress-printed in two shades of blue, on 110# pearl white 100% cotton Lettra cover, and feels so decadent and luxurious. I can’t believe we just made something that’s probably going to end up in the White House!