Design + Print: Strathmore postcard

Lunalux has been an avid contributer to Strathmore’s quarterly design contest since it started a couple of years ago. In fact we have written here about some of the honors we’ve received in the competition. So we were thrilled to be invited to design and print this quarter’s call-for-entry postcards. The composition had to focus on the paper company’s recently redesigned thistle logo, which we used as a repetative pattern. The card was letterpress-printed in aqua and cool gray ink on Strathmore’s 130# bright white wove-finish cover bristol, one of our go-to stocks for wedding invitations and personal stationery (we love this paper’s subtle texture). We printed 2,500 postcards – a substantial run by Lunalux standards. You can read more about our postcard production process by visiting Strathmore’s very interesting new blog, feltandwire.com.

Along with the postcard, we were asked to create thankyou notes to be distributed as prizes for creatives who enter said design contest. Because we’ve been using Strathmore papers for many of our wholesale products for years, we already had several cards on hand that would have been suitable. But we decided to make something new for the occasion. Well, new-ish. This design is a modification of a card that we printed last December, first as a postcard for our store mailing list (that’s the burgundy card shown in the Lunalux story on feltandwire.com), then as a folded notecard that we mailed to clients as a Happy New Year greeting. We loved the folded card so much, we added it to our wholesale line – and we plan to do the same with this new variation. Like the Strathmore postcard, this folded note was letterpress-printed in aqua and cool gray, on bright white wove-finish cover (we used the 88# cover for this one, though). Locals can purchase these lovelies at the Lunalux studio store, and we look forward to selling them to letter writers across the counrty when we debut our new online store later this spring.