Design + Print: wedding invitation booklet
July 3, 2009 by Jenni
Even though it’s practically a holiday, I’m enjoying a bustling and productive day in the studio. Planning to work late, even! We’re expecting a little visit from Blue and Jack, a couple whose unique wedding invitations we printed earlier this year. They’re having a night-before-the-wedding party at the dance studio next door (hello, Four Seasons), and might pop in for a visit before they get their champagne on. The bride and groom live in London, but are enjoying Independence Day nupltials at the James J. Hill Library in downtown St. Paul. The bookish locale inspired wedding invitation booklets with their names pressed into the cover, and pages for the invitation, travel information and response card. Extra booklet covers will be repurposed as covers for the ceremony program (Blue took care of the detailed interior pages) and thank-you notes. We also printed two A2-sized envelopes – the bride’s parents’ address was used for the invitation envelopes, but Blue and Jack’s London address went on envelopes for the thank-yous.
The booklet is made from three folded cards, printed in navy blue and saturated yellow on 100% cotton Lettra cover. The last page, an RSVP postcard, was micro-perforated for easy removal. We nested the pages together and gave the assembled invitations a face-trim. With such thick pages in the booklet, interior pages jutted out of the cover a bit; this final post-assembly trim left the finished piece looking more, well, finished. Blue took on the Herculean task of hand-stitching over 100 invitations. I tried to stitch a few together for sample albums and photo shoots, but kept pricking my finger and messing up the snowy white cover. So our sample shown here is bound with a slim satiny ribbon along the spine.
I’m really proud of how this invitation turned out. Blue and Jack get lots of credit for coming to Lunalux with the idea of a booklet invitation, and for giving me a nice balance of articulate direction and creative freedom. The finished invitation feels substantial and special, and looks like it was meant to be letterpress-printed. The unexpected format executed with classic typography turned out to be perfect for their wedding in the stacks. The ornamentation is bookish, but the exaggerated proportion of the dingbats on the cover add a modern touch to an otherwise simple, classic composition.