Design + Print: sweet promotional notebooks

I’ve worked with Lucas Saugen in a variety of ways over the past four years. As a rollergirl, I’ve submitted to his photographer’s gaze in various derby-related photo shoots. And he availed himself of our services a couple years ago when we printed his bare-bones business cards, which he rubber-stamped with his trademark red star. So I was happy to see Lucas at our doorstop this spring, on the hunt for ideas. He wanted swag to promote his photography business. Something useful, small, unique. The winning concept: matchbook-style notebooks. He restricted his creativity to our pre-existing notebook covers (over-runs from a wholesale project), composing around blue cardstock that had already been cut and scored to fold down to a 3.5×5-inch notebook. We sourced lovely and affordable stock for the interior pages: Strathmore elements lined 70# text, with its super-smooth surface. His logo and business contact information is letterpress-printed in red ink. We assembled the books for him too, binding about 20 micro-perforated sheets into each cover with our heavy-duty step-down stapler.
If you want to see some of Lucas’s work head to Pizza Lucé in downtown Minneapolis; his beautiful, eerie urban landscapes are on exhibit there through the end of August 2009. Or check out his work on his website: www.saugenphotography.com.