Design + Print: Wondrous perforated invitations
August 19, 2010 by Jenni
Last week we were asked to create invitations for the opening night of Thom Pham’s Wondrous Azian Kitchen, a much-anticipated new restaurant in the heart of downtown Minneapolis. Sometimes when clients approach us to turn around jobs in a matter of days, we simply can’t accommodate them because we’re so busy. In this instance, we were lucky enough to have a little wiggle room in our production schedule, so this invite went from concept to finished product in just 48 hours. Chris from Twincy, the agency that helped Pham concept and promote his new venture, asked us to incorporate the rooster graphic, use perforation somehow in the design, and find typographic inspiration in the restaurant’s high-profile neon sign. And here’s what we came up with. The buckslip invite measures 3.875 by 9.25 inches, and fits into a vibrant red open-end #10 envelope. The invites were printed in blazing red and orange inks in 130# bright white bristol cover, and we used our ancient step-down perforating machine to create the pin-hole perforation for the tear-off ticket.
Beautiful invitations! What a fun idea, and a fun client.