Hannah came to Lunalux over the summer in search of cards for her new business. Another designer had created a few logo variations that she liked; we made minor adjustments to optimize their look for letterpress printing, and incorporated the logo into business cards and correspondence cards. Hannah was really drawn to the colorful work on display in our shop, but it was important to her that the cards would be taken seriously by corporate contacts in the insurance business – the chunky Copperplate lettering in the logo and the clear communication of her contact information served this end well. But she didn’t want to cards to be boring or stuffy. The sunny yellow ink and modest but playful dots at the bottom of the cards brightened things up a bit and reflect her warm, vivacious personality. Initially she just planned to get business cards; by the end of the design process, she’d added notecards and envelopes to the order too.
The HDH Alliance business cards and notecards are letterpress-printed on bright white 130# Strathmore wove-finish bristol cover. HDH loved the idea of adding yellow edging to the cards, but with an eye on the bottom line, she decided to opt out. We were eager to see what it would look like, though, so we edged a little stack for her as a gift, and kept a stack for our samples too. Up to now, we’ve only done painted edges on much thicker card stock, so we were happy to see that the effect is still stunning on cards of this thickness. It’s relatively subtle on a single card, but seeing a stack of them with their perfect golden edges, they look delicious!
You can read about other personality-filled business stationery projects we’ve done in our blog archive; it you’re thinking about business cards or stationery for your self, you’ll find general information about our design and printing processes on the custom section of our website.





