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	<title>Lunalux letterpress stationery &#187; behind-the-scenes</title>
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	<description>letterpress, stationery, and studio news</description>
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		<title>New website for us, new business cards for them</title>
		<link>http://www.lunalux.com/2009/06/16/new-website-for-us-new-business-cards-for-them/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-website-for-us-new-business-cards-for-them</link>
		<comments>http://www.lunalux.com/2009/06/16/new-website-for-us-new-business-cards-for-them/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 12:00:09 +0000</pubDate>
		<dc:creator>Jenni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Stationery]]></category>
		<category><![CDATA[Custom Work]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[behind-the-scenes]]></category>
		<category><![CDATA[blind emboss]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[calling card]]></category>
		<category><![CDATA[Lettra]]></category>

		<guid isPermaLink="false">http://www.lunalux.com/?p=1649</guid>
		<description><![CDATA[Since we quietly launched our website redesign on April 19, we&#8217;ve been enjoying a steady stream of compliments regarding the new look. If you haven&#8217;t taken the time to click around a bit, we hope you do – there&#8217;s lots of good stuff to see and read here! The site was redesigned by our friends [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lunalux.com/wp-content/uploads/2009/06/dragonflyblindembossletterpressbusinesscard.png"><img class="alignleft size-medium wp-image-1687" title="dragonflyblindembossletterpressbusinesscard" src="http://www.lunalux.com/wp-content/uploads/2009/06/dragonflyblindembossletterpressbusinesscard-300x202.png" alt="dragonflyblindembossletterpressbusinesscard" width="300" height="202" /></a>Since we quietly launched our website redesign on April 19, we&#8217;ve been enjoying a steady stream of compliments regarding the new look. If you haven&#8217;t taken the time to click around a bit, we hope you do – there&#8217;s lots of good stuff to see and read here! The site was redesigned by our friends at <a title="Dragonfly Networks" href="http://www.dragonfly-networks.com/" target="_blank">Dragonfly Networks</a>, and we were happy to return the favor by creating remarkable business cards for them. In addition to letterpress-printing their basic contact information in navy ink, we also ran the cards through the Heidelberg a second time to print a dragonfly wing with no ink. We love the juxtaposition of the structured block of text with the curvy, organic wing. The cards are printed on soft 100% cotton Lettra cover, which takes the deep letterpress impression so perfectly, and trimmed to an unusual size (1.625&#215;3.5 inches, rather than the standard 2&#215;3.5), which makes them stand out even more. We can&#8217;t say &#8220;thank-you&#8221; enough to Mark and Nick at Dragonfly Networks for giving our website a dramatic and much-needed face-lift. They built a custom WordPress theme for us, full of hand-coded bells and whistles like drop-down menus on the top navigation, and dynamic sidebar content. They translated our napkin sketches and off-hand suggestions into a real hum-dinger of a site. We&#8217;re still discovering and ironing out the occasional kink, but overall we&#8217;re pleased as punch!</p>
<p><a href="http://www.lunalux.com/wp-content/uploads/2009/06/jbblind-embossbusinesscard.png"><img class="alignright size-medium wp-image-1688" title="jbblind-embossbusinesscard" src="http://www.lunalux.com/wp-content/uploads/2009/06/jbblind-embossbusinesscard-225x300.png" alt="jbblind-embossbusinesscard" width="225" height="300" /></a>More recently, we printed similar calling cards for a client who&#8217;s on the prowl for a new job. Jenn supplied the design, we just did the heavy lifting (i.e. printing). Normally the Lunalux blog features projects we designed in-house, because that&#8217;s what we most like to do. But these cards turned out so great, <em>and fit so perfectly into this blog post,</em> we couldn&#8217;t resist sharing. Like the wing on the Dragonly cards, Jenn&#8217;s initials are printed without any ink. And we used Lettra cover again. Click on the image to the right to view a larger picture of the cards, along with the photopolymer plates we used to print them. If you&#8217;re thinking about getting new business cards or calling cards, you can read more about our design and printing services by <a title="Lunalux custom design and printing services" href="http://www.lunalux.com/custom/">clicking here.</a></p>
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		<title>Lunalux in the Downtown Journal</title>
		<link>http://www.lunalux.com/2009/03/31/lunalux-in-downtown-journal/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lunalux-in-downtown-journal</link>
		<comments>http://www.lunalux.com/2009/03/31/lunalux-in-downtown-journal/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 15:10:01 +0000</pubDate>
		<dc:creator>Jenni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Neighborhood News]]></category>
		<category><![CDATA[Press coverage]]></category>
		<category><![CDATA[behind-the-scenes]]></category>
		<category><![CDATA[Minneapolis]]></category>

		<guid isPermaLink="false">http://www.lunalux.com/?p=1345</guid>
		<description><![CDATA[Lunalux owner Jenni Undis is featured in Downtown Journal's "From the desk of" column.]]></description>
			<content:encoded><![CDATA[<p>Lunalux owner Jenni Undis is featured in the March 30 edition of the Minneapolis newspaper Downtown Journal. Look for Jenni in the bi-weekly column &#8220;From the desk of&#8221; – the story includes a photo of her desk, along with little factoids about some of the clutter you&#8217;ll see on said desk. The Downtown Journal is a free newspaper, available all over downtown Minneapolis. You can also <a title="From the Desk of Jenni Undis" href="http://downtownjournal.com/index.php?currentIssue=7768&amp;publication=downtown&amp;action=searchArchive&amp;searchString=from+the+desk+of&amp;searchPubs=downtown&amp;dateFrom=&amp;dateTo=&amp;order=date&amp;numResults=All&amp;page=65&amp;story=13489&amp;fromArchives=fromArchives&amp;archivePage=272" target="_blank">click here</a> to read the story on the newspaper&#8217;s website. You can also browse the <a href="http://www.lunalux.com/category/press-coverage/">Luanlux blog archives</a> to read more about press coverage we&#8217;ve been receiving in other newspapers and magazines.</p>
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		<title>Studio store makeover, phase one</title>
		<link>http://www.lunalux.com/2008/09/10/studio-store-makeover-phase-one/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=studio-store-makeover-phase-one</link>
		<comments>http://www.lunalux.com/2008/09/10/studio-store-makeover-phase-one/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 20:38:25 +0000</pubDate>
		<dc:creator>Jenni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Neighborhood News]]></category>
		<category><![CDATA[Our Store]]></category>
		<category><![CDATA[behind-the-scenes]]></category>
		<category><![CDATA[greeting card]]></category>

		<guid isPermaLink="false">http://www.lunalux.com/?p=701</guid>
		<description><![CDATA[Next time you come into the Lunalux studio store, we hope you like the new way we&#8217;re displaying our selection of fantastic greeting cards. This weekend, we installed a custom-built wooden card rack. Gone are the dusty wire racks (&#8220;spinners&#8221; in gift-industry speak) that have served our card-display needs since we first opened our doors [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lunalux.com/wp-content/uploads/2008/09/september2008lunaluxstore.png"><img class="alignleft size-medium wp-image-704" title="september2008lunaluxstore" src="http://www.lunalux.com/wp-content/uploads/2008/09/september2008lunaluxstore-300x225.png" alt="" width="300" height="225" /></a>Next time you come into the <a href="http://www.lunalux.com/studiostore/">Lunalux studio store</a>, we hope you like the new way we&#8217;re displaying our selection of fantastic greeting cards. This weekend, we installed a custom-built wooden card rack. Gone are the dusty wire racks (&#8220;spinners&#8221; in gift-industry speak) that have served our card-display needs since we first opened our doors in the early 1990s. Instead, the cards are arranged in long rows in a shallow wall of shelves. This picture offers a pretty good view, but it&#8217;s best enjoyed in person – visit soon, before the nice smell of freshly finished wood fades away!</p>
<p><a href="http://www.lunalux.com/wp-content/uploads/2008/09/february2008lunaluxstore.png"><img class="alignright size-thumbnail wp-image-706" title="february2008lunaluxstore" src="http://www.lunalux.com/wp-content/uploads/2008/09/february2008lunaluxstore-150x112.png" alt="" width="150" height="112" /></a>This picture, taken in February from roughly the same angle, shows how the store looked before. Installing the card rack resulted in a cascade of changes to the store. We lost some shelves on the wall just inside the door, a couple of tables, and most of the afore-mentioned spinners. But we added a nice wooden shelf that we&#8217;d been using in the back room (a hand-me-down from the old Hungry Mind Bookstore!), shuffled the store inventory a bit, and voila – store makeover! We hope to make more modifications to the store over the next few months, to make it a more comfortable and roomy shopping environment.</p>
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