As a graphic designer, it can be enlightening to revisit old projects. Preferences, skills, habits and trends can shift dramatically over years, so looking at stationery or invitations we created on 2003 can be both fun and traumatic. Sometimes a printed piece will withstand the test of time quite well, but other times I cringe a bit at old work – What was I thinking? Why didn’t I do it different, smarter, prettier? So when a long-time friend of the studio came in last fall to ask us to reprint cards we’d designed five years earlier, I was pleasantly surprised to find that I still really like what we created for her.
Gail has been a regular customer since we worked on custom-designed letterpress-printed business cards for her back in 2003. We created a logo with her initials, and used that logo on business cards. The composition was unique, and we printed on cotton watercolor paper so the cards felt very luxurious. Last fall, as she prepared to relocate her business office, she asked us to update the cards and create matching letterhead and envelopes as well. She still loved her old cards, but asked me to experiment with new layouts and fonts. After looking at an array of nice ideas, we came to the conclusion that the five-year-old layout was the best of the bunch (Jenni pats herself on the back). We switched up the font and the paper, and brightened the ink color a bit, but it looks remarkably similar to the original. The cards, along with the new monarch letterhead and envelope, are all printed on high-quality natural white papers in a punchy green. We even printed a small stack of business cards in red ink, because Gail really liked the color but didn’t think it was quite right for the whole system.
The history of this project makes me extra-proud that this design has won an award! We submitted Gail’s stationery to Mohawk Paper’s quarterly Strathmore Letterhead Design contest, and for the the second quarter in a row, we were awarded the bronze prize (Jenni pats herself on the back again). You can see Gail’s stationery, along with the quarter’s other winners, at the Mohawk website.
Clients continue to be increasingly interested in increasingly thick card stock for business cards. Used to be that we’d show off a sample printed on 110# cover, and people would flip over the heft of it. Fast forward to 2008, and that same 110# cover only impresses half of the people, half of the time. I understand this shifting preference; letterpress printing can look incredible on thick paper, you can make a significant impression without it showing up much, if at all, on the back of the card. In recent weeks, we’ve printed a couple of cards on Strathmore 500-series 4-ply bristol board, and the results have been pretty exciting.
Photographer Jess Cress came to us with a type-based logo, and a pretty clear idea of what she wanted the finished card to look like, so developing the layout was a breeze. She’s very decisive, so when we met in person to pick inks, she zeroed in on this unusual color combination real quick like. We’re tickled by the finished results; the combination of the simple, sparse design with the hefty stock is quite striking (click on the picture, above left, for a larger view). When Paul Hollis saw Jenn’s card on our sample book, he immediately knew THAT was the paper he wanted us to use for his cards. But unlike Jenn, he didn’t have a very concrete idea of how he wanted the finished piece to look. So we enjoyed developing this unique look for him! An ornate pattern is blind-embossed on the back of the cards to give it a subtle yet striking texture, and the basic contact information for his business is pressed into the front of the card with rich black ink.
It’s always fun to help clients develop printed collateral for their business, whether it’s a simple business card project or a comprehensive suite of cards, stationery, notecards, envelopes and mailing labels. Interested in learning more about our design and letterpress services for business? Check out the custom section of our website, or read about other recent business projects in the archives of our blog.
Lunalux has again been recognized by Mohawk Fine Papers for excellence in letterhead design. The business stationery system we created for Mahogany Bay has garnered us the bronze prize in the mill’s 3rd Quarter 2008 Strathmore Letterhead Contest. This is the second time work from Lunalux has been tapped in this contest; we also received the gold prize in the 4th Quarter 2007 contest (and, subsequently, the grand prize for all of 2007) for the identity system we created for Post- Luxury Accessories. Mahogany Bay restores vintage watercraft – think wooden Chris Craft speedboats from the 1940s. Working with a business that appreciates the value of craftsmanship and fine detail, it was a pleasure help build their visual identity. You can learn more about Mahogany Bay on their website.
Over the years, we’ve worked with many businesses, large and small, on everything from simple business cards to complex stationery suites – read more about our past projects in our blog archive. View our winning work, along with other winners from this and past quarters, at the Mohawk website.
With environmental issues more in the forefront of our minds than ever before, green practices are increasingly a factor in corporate promotion and branding. So much so, it’s hard to tell who’s really nice to the planet, and who’s just faking it. So I was interested in this story on www.ethicalcorp.com, which identifies a dozen companies who are moving in the right direction, for reals. We were particularly happy to see that Mohawk Fine Papers, the company behind some of our favorite and most-often-used stocks (Strathmore, Mohawk SuperFine, and Via) was given the nod.
All of this makes me extra-pleased to have just won another prize from Mohawk, for entering their Strathmore Letterhead Contest for the third quarter of 2008. I sent in samples of the Mahogany Bay business stationery suite that we printed this past January. It’s a pretty big system, including letterhead, envelopes, buckslip notecards for the president and the founder, and business cards for four different people in the company. All printed on Strathmore writing natural white papers. Classy! I haven’t been tapped (yet!) for my design skills this time around – they’ve awarded me a fat iTunes gift card for being one of the first 25 entries for the quarter. So I guess I am finally being rewarded for my stellar time management skills!
Lunalux has been recognized for excellent design work in Mohawk Paper’s quarterly Strathmore Letterhead Contest. Late last year, we submitted samples of the Post- stationery suite, and we’ve been deemed the gold prize winner for the 4th quarter of 2007. And the awards keep coming! We also were awarded the year-end grand prize, which is selected from the four quarterly gold prize winners. We get a little cash, a nice commemorative plaque, and a bit of promotion on the Mohawk website. And if you find the Mohawk press release that announces our award, you can read the nice things that Mohawk’s Senior Vice President of Communications says about us, such as “This unique identity system was chosen for its rich design aesthetic and compelling use of fine letterpress printing … the result is rich, tactile and crisp.”
The Post- identity system (which I wrote about last February) was a great project to work on, and I’m incredibly pleased and proud to have our work recognized. Katie & Lois from Post- came to Lunalux when they were in the early stages of business, still working on prototypes of their tony totes for fashionable moms on the go. It was important to them to develop a stationery suite that conveyed a strong sense of style and a commitment to quality – and I do believe we delivered! They had very clear and strong opinions about what they wanted, and they pushed me to do my best work.
I never expected to win, in fact it was an honor just to be nominated! I’d like to thank The Academy, and all the people who made this possible, including my Momma and Poppa, Jesus, my go-to guy Nick, and of course my dear Mark, without whose technical and emotional support I wouldn’t be blogging today. And most of all, John for his excellence in printing. Word up!